Streptocarpus 'Plum Lady', 2012, IR121201, Kim Williams, UK. (S. unnamed hybrid x S. 'Ronduls Kristin'). Cross made and planted 2011, first flowered 2012. Reproducible only vegetatively.  Medium sized rosette. Leaves medium green, 8 in. long x 3.5 in. wide, lanceolate, with serrate margin, acute tip and cuneate base. Calyx green, split. Peduncle 7 in. tall with 4 flowers.  Corolla salverform, 2 in. long x 2 in. wide, pale purple becoming deeper with age, heavily veined and marked darker purple with intense markings near base of lower petals, white throat with purple veins.