Streptocarpus ‘Priceless’, 2012, IR121192, Janet Price, UK. (S. ‘Burgundy Ice’ x unknown). Cross made 2009, first flowered 2010. Fertile but reproducible only vegetatively. Robust rosette. Leaves dark green, 20 cm long x 13 cm wide, ovate with crenate margin and acute tip. Peduncle 20 cm tall with up to 10 flowers. Corolla salverform, 6 cm long x 7 cm wide, bright white with dark purple veins extending from throat onto lower lobes, only one purple vein on each of upper two lobes. Differs from other varieties as it has long erect stems and is very floriferous.